DETAILS. aveda men pure-formance ™ firm hold gel. Lightweight styling gel delivers maximum hold, control, definition and shine without unwanted build-up or flaking. • ideal for maximum hold and control. Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf. People tested.
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What It Is. Our men’s hair styling gel holds styles in place while providing a healthy-looking shine. Infused with a woodsy blend of aromatic essential oils, this non-greasy hair gel doesn’t flake for a style that lasts. Comb it up or slick it back. What It’s Good For. Firmly holds styles in place. Provides healthy, natural-looking shine.